Description:

Arm & Hammer Bright & Strong Truly Radiant Toothpaste works to keep your teeth healthy in three ways! It’s the only toothpaste with Triple Enamel Protection that STRENGTHENS enamel with fluoride, NEUTRALIZES enamel-eroding acids with baking soda and REPAIRS the enamel surface with Liquid Calcium technology. How? Liquid calcium technology with fluoride fills in tiny cracks and crevices to reharden, protect and repair the enamel surface. Brushing with Arm & Hammer Bright & Strong Truly Radiant Toothpaste means protecting your teeth while restoring gloss and luster for a brighter smile. It’s clinically proven to whiten teeth in just 5 days with our enamel safe whitening formula. Plus, it’s naturally powered by Arm & Hammer Baking Soda for healthier teeth and gums.* The fluoride cavity protection and enamel strengthening formula combines with baking soda to clean deep between teeth and along the gum line to gently remove stains and unsightly plaque. The low abrasion formula won’t damage enamel, too. It’s the only formula that combines toothpaste with baking soda, flouride and active calcium. Includes one 0.9 oz. tube of Arm & Hammer Bright & Strong Truly Radiant Toothpaste. Versatile and affordable. Gentle yet powerful. For generations of families, Arm & Hammer Baking Soda has been the standard of purity, and a trusted household staple in millions of cabinets and pantries. Our toothpastes and many of our personal care products are made with Arm & Hammer Baking Soda, delivering the quality you can count on, from the brand you trust. *when used as part of a complete brushing routine